Island Import Export (SARL)
We are connecting the world to the local markets of Morocco.
Client
- Island Import Export (SARL)
Date
- February - March 2024
Our Services
- Strategy, Idea and Concept
- Web Design and Development
- Social Media Marketing
BACKGROUND INFO
Island Import Export began its journey in 2005, nestled in the bustling city of Casablanca, Morocco. For years, they were known for importing air conditioners from China and engine motor oils from the Middle East. Their dedication and hard work helped them build strong relationships with businesses across the country, earning them a solid reputation in the import-export industry.
But as the world started shifting towards more sustainable and innovative products, Island Imports realized it was time for a change. They decided to pivot their focus to something that would not only meet the new market demands but also contribute positively to the environment. That’s when they chose to specialize in importing electric scooters from China and high-quality motor oils from Turkey.
"The vision is to become Morocco’s leading importer and distributor of sustainable transportation and automotive solutions"
THE CHALLENGE
This significant shift wasn’t without its hurdles:
- Outdated Branding: Their old brand identity didn’t reflect their new direction. It was still tied to their previous products and didn’t showcase their commitment to sustainability and innovation.
- Repositioning in the Market: They needed to stand out in a competitive market by clearly communicating what made them unique.
- Limited Online Presence: Without a modern website or active online branding, they struggled to reach new potential partners and clients.
- Building New Partnerships: To succeed, they needed to establish strong relationships with small businesses and wholesale distributors throughout Morocco.
THE SOLUTION
When Island Import Export came to us at Alert Creatives, they had some clear goals in mind:
Rebrand to Reflect Their New Vision: They wanted a fresh brand identity that matched their new focus on sustainable products.
When Island Import Export came to us at Alert Creatives, they had some clear goals in mind:
Enhance Their Market Position: They aimed to highlight their unique selling points to differentiate themselves in the industry.
When Island Import Export came to us at Alert Creatives, they had some clear goals in mind:
Develop a Strong Digital Presence: Creating an engaging, user-friendly website and boosting their online visibility was crucial.
When Island Import Export came to us at Alert Creatives, they had some clear goals in mind:
Foster Partnership Growth: They needed the right tools and materials to build and maintain new business relationships.
SOLUTION & CONCLUSION
By collaborating closely with Alert Creatives, Island Import Export transformed their brand and strengthened their position in the market. Their new identity and digital presence not only reflected their values but also connected with their audience on a deeper level. They’re now well-equipped to continue growing and forging successful partnerships.
“Turning Visions into Reality.”