EFL Courses
Making English learning accessible and enjoyable for Moroccan students
Client
- EFL Courses (SARL)
Date
- January - February 2024
Our Services
- Strategy, Idea and Concept
- Brand Development
- Web Design and Development
- Graphic Design
- Social Media Marketing
CLIENT OVERVIEW
EFL Courses isn’t your typical online language platform. Based right here in Morocco, they’re all about helping beginners get comfortable with English. Whether it’s through group classes where students can interact and learn together, private tutoring for a more personalized touch, or flexible online courses that fit into busy schedules, they’ve got it covered.
But what really sets them apart is their focus on building confidence and fostering a deeper understanding of not just the language but also the cultures that come with it. They wanted their brand to reflect this mission and truly resonate with Moroccan students.
"Bridge cultures and communicate with the world"
THE CHALLENGE
The Challenge:
EFL Courses faced a few hurdles:
- Standing Out: The market is filled with language learning options, both local and international. They needed to highlight what made them unique.
- Connecting with Beginners: Learning a new language can be intimidating. They wanted to create a brand that felt welcoming and encouraging.
- Cultural Connection: They aimed to tailor their offerings specifically to Moroccan students, making the learning experience more relevant and engaging.
OUR JOURNEY TOGETHER
Getting to Know EFL Courses
We started by sitting down with the EFL Courses team over some mint tea, listening to their stories, their goals, and what they envisioned for their students. It was clear they were passionate about making a real difference in people’s lives.
Crafting Their Brand Identity
We wanted their brand to feel:
- Friendly and Approachable: Like a good friend who’s there to help you along the way.
- Professional and Trustworthy: So students and parents alike would feel confident in their services.
- Inspirational and Empowering: Motivating students to believe in themselves and their ability to learn.
Visuals That Speak Volumes
We brainstormed ideas for their logo and visuals, thinking about symbols that represented growth and connection. We played with images like speech bubbles (because communication is key) and upward arrows (symbolizing progress). We chose colors that felt right—blues for trust and greens for growth, with some warm oranges to add a spark of creativity.
Words That Resonate
We worked on messaging that was clear and inviting. Phrases like “Unlock your potential” and “Bridge cultures and communicate with the world” became part of their brand voice. We wanted their words to inspire and encourage students at every turn.
Bringing the Brand to Life
A New Look and Feel
We helped redesign their website to make it user-friendly and welcoming. Navigation became a breeze, and the content spoke directly to beginners, easing any anxieties about starting something new.
Engaging the Community
On social media, we focused on creating content that was not only informative but also engaging and fun. We shared stories of students, tips for learning English, and interactive posts that got people talking.
Materials That Matter
From brochures to course materials, we ensured everything carried the new brand identity. Even their certificates got a makeover, giving students something to be proud of when they completed a course.
THE IMPACT
The transformation was incredible to witness.
- Growing Community: More students began enrolling, excited by what they saw and heard from EFL Courses. Enrollment numbers jumped by 35%!
- Increased Engagement: Their social media platforms buzzed with activity, and website traffic soared.
- Positive Feedback: Students shared how much they loved the new look and felt more connected and motivated.
But perhaps the most rewarding part was hearing from students who felt that EFL Courses had made a real difference in their lives. They were not just learning English; they were gaining confidence and seeing new possibilities for their futures.
“Turning Visions into Reality.”