Client
- Maroc Unpacked
Date
- January - March 2024
Our Services
- Strategy, Idea and Concept
- Web Design and Development
- Social Media Marketing
PROJECT OVERVIEW
Maroc Unpacked is more than just a travel blog; it’s a personal journey crafted by Yusuf, a British national who found his heart in Morocco. The blog is a celebration of everything this vibrant country has to offer, designed to help foreign nationals from Europe, America, Africa, and the Middle East explore and appreciate Morocco’s rich culture and stunning landscapes.
"A trusted resource for travelers eager to discover authentic experiences in Morocco."
OUR OBJECTIVES
- Celebrate Moroccan Culture: Showcase the incredible traditions and experiences that make Morocco unique.
- Provide Travel Guidance: Offer practical tips and destination insights to enrich readers’ travel adventures.
- Engage an International Audience: Connect with foreign nationals who are visiting or living in Morocco.
- Monetize the Blog: Create opportunities for revenue through affiliated products and partnerships.
BRAND STRATEGY
Visual Identity:
- Developed a friendly logo inspired by Moroccan art and patterns.
- Created a vibrant color palette filled with earthy tones and rich Moroccan hues.
- Chose clean, inviting typography that reflects Moroccan style.
Content Strategy:
- Blog Posts: Written with warmth, focusing on travel tips, must-see destinations, and personal stories.
- Podcast: Yusuf shares lively conversations with locals and travel tales, bringing the essence of Morocco to life.
- Affiliated Products: A thoughtfully curated selection of items that enhance the travel experience, from local crafts to travel gear.
Social Media Engagement:
- Shared breathtaking visuals of Morocco’s landscapes and cultural highlights.
- Fostered interaction and community, encouraging followers to share their own experiences and tips.
RESULTS & CONCLUSION
Results
- Increased Traffic: The blog experienced a significant boost in visitors, especially among those in the target audience, thanks to engaging content and a strong social media presence.
- Growing Community: A loyal, interactive following emerged on social media, with travelers connecting and sharing their love for Morocco.
- Monetization Success: The blog successfully generated revenue through affiliated products, paving the way for future partnerships with local businesses.
Conclusion
Maroc Unpacked has blossomed into a beloved resource for anyone eager to discover the magic of Morocco. Through a focus on cultural appreciation and authentic experiences, Yusuf has built a warm community that celebrates the beauty and diversity of Moroccan life. The blog not only serves as a helpful guide for international visitors but also fosters connections that enrich the travel experience.
“Turning Visions into Reality.”