Maroc Estates (SARL)
We are connecting the world to the local markets of Morocco.
Client
- Maroc Estates (SARL)
Date
- April - May 2024
Our Services
- Strategy, Idea and Concept
- Web Design and Development
- Social Media Marketing
CLIENT INTRODUCTION
When Maroc Estates first came to us, they had a clear vision but needed help bringing it to life. Based in the vibrant city of Casablanca, they wanted to create a real estate brand that truly resonated with people—local professionals seeking new opportunities, married couples starting their journey together, and visitors enchanted by the beauty of Morocco. Their goal was simple yet profound: make finding the perfect apartment or office space in Morocco a seamless and enjoyable experience.
"Find your perfect space in Morocco with ease and confidence."
THE CHALLENGE
Connecting with a Diverse Audience
Maroc Estates serves a wide range of clients. They needed a brand that felt personal and relatable to each group:
- Professionals looking for spaces that match their career ambitions.
- Married Couples searching for a place to build their lives together.
- Visitors eager to immerse themselves in Moroccan culture.
Standing Out in a Competitive Market
Casablanca’s real estate market is bustling. Maroc Estates wanted to differentiate themselves not just through their services but by creating a brand identity that reflected their unique approach and values.
Blending Tradition with Modernity
They aspired to honor Morocco’s rich cultural heritage while presenting a modern, sophisticated image that appeals to both local and international clients.
OUR APPROACH
Getting to Know Them
We started by sitting down with the Maroc Estates team to understand who they are and what they stand for. Their passion for helping people find the right space was contagious. They spoke about their commitment to integrity, customer focus, excellence, innovation, and a deep appreciation for Moroccan culture.
Crafting Their Mission and Values
Together, we articulated their mission: to make finding and securing property in Morocco as seamless and enjoyable as possible. This mission became the heartbeat of their brand.
Developing a Brand Personality
We wanted the Maroc Estates brand to feel like a trusted friend—professional yet approachable. Someone who knows the ins and outs of the market but explains things in a way that’s easy to understand. We emphasized qualities like:
- Warmth and Friendliness: Making clients feel welcome from the first interaction.
- Sophistication: Showcasing elegance and style in all their communications.
- Dynamism: Staying ahead of market trends and being proactive in meeting clients’ needs.
- Reliability: Being the consistent, trustworthy guide throughout the property search journey.
Designing the Visual Identity
We dove into the rich tapestry of Moroccan art and architecture for inspiration:
- Logo: We created a logo that incorporates traditional Moroccan patterns, giving a nod to their heritage while maintaining a modern feel.
- Color Palette: Chose warm, inviting colors like terracotta and deep reds, balanced with neutral tones like beige and soft gray.
- Typography: Selected elegant fonts that are easy to read, pairing a sophisticated serif for headings with a clean sans-serif for body text.
- Imagery: Used high-quality photos that capture the essence of Moroccan living—beautiful architecture, vibrant cityscapes, and cozy interiors.
Finding Their Voice
We helped Maroc Estates develop a brand voice that is:
- Warm and Inviting: Speaking to clients like a friendly guide.
- Clear and Engaging: Using language that’s easy to understand, avoiding industry jargon.
- Personalized: Tailoring communications to address the specific needs and dreams of their clients.
Key Messages:
- “Find your perfect space in Morocco with ease and confidence.”
- “Your trusted partner in Moroccan real estate.”
- “Experience personalized service and local expertise.”
- “Connecting you to properties that feel like home.”
CONCLUSION
“Turning Visions into Reality.”